Digitally qualified trade fair leads are the best trade fair leads! They are worth their weight in gold and you shouldn’t give them away! And the questionnaire is free in good trade fair lead apps!

1. A good questionnaire is a guide for the conversations you have with your visitors. It reminds you of the information you need for good follow-up activities. Use different questions for different groups of visitors you want to address, such as customers, future customers, partners, people interested in a partnership, future employees.

2. A good questionnaire is sales-supportive, one question should reflect your sales organization (locations, industries or products) so that visitors can be automatically assigned to the appropriate sales departments or consultants.

3. A good questionnaire also allows for surprising (positive!) questions that can make your visitors think or laugh. Both help your visitors to remember you and your stand. They are then more likely to respond to your follow-up emails.

4. A good questionnaire also allows you to enter free text. A few key points are quickly jotted down and help with memory and follow-up.

5. A good questionnaire can be used at all trade fairs. Use the same questionnaire at all the trade fairs you visit – or a subset of an overall questionnaire if you attend many trade fairs with different products and services. This allows you to compare different trade fairs or the same trade fair in different years. You can see which trade fairs are a good fit and which are less so, and how your visitor groups change over time.

6. A good questionnaire is a living questionnaire that gives you access to the entire history of the questionnaires you have used. In some digital lead capture systems, you can save your questionnaire until next year’s trade fairs, even if the license is free. Ask for it!

7. And finally, you can contradict Goethe, which you have wanted to do since your school days. Goethe wrote “You only see what you know”. The questionnaire can help you see new things about your visitors that you didn’t know.

We have convinced you, but you find it tedious to configure such a questionnaire? And you simply don’t have the time? No problem, we can do it for you. We will create the questionnaire for you in the LeadSuccess portal and advise you on finding the right questions and answers. And here you will find a few tips on what makes a good questionnaire.

For exhibitors at MESAGO: Two LeadSuccess APPs are set up for you free of charge! You have already received an e-mail about it.

Otherwise please contact us!

For exhibitors of NürnbergMesse: An APP is set up for you free of charge! You have already received an e-mail about it.

Otherwise please contact us!

For exhibitors at IN.STAND: An APP is set up for you free of charge! You have already received an e-mail about it.

Otherwise please contact us!