LeadSuccess
Various ways to digitally record trade fair contacts
With LeadSuccess you can digitally record your fair leads in various ways.
Capture fair leads by scanning the QR code on your visitors' ticket or badge.
You get the best contact data for your trade fair visitors directly from the source, namely when you receive the data collected from the visitors themselves when they register and purchase tickets.
And this works quite simply at most trade fairs organized by these organizers:
Simply use the LeadSuccess APP to scan the QR code on the trade fair ticket or badge and immediately receive all the data that visitors entered when registering.
Scanning QR codes offers even more advantages: It saves time and resources, as business cards no longer need to be collected and recorded manually or checked in the case of automatic recognition. In addition, the data collected is often more comprehensive and accurate, as it was personally entered by the visitors themselves during their registration.
With some fair organizers, the QR code scan not only provides you with basic information such as address data and e-mail addresses, but also additional information about the visitors, such as company size, year group, position, industry, etc. This information can be used for more precise segmentation and more targeted marketing measures. LeadSuccess also offers advanced exports and dashboards at these trade fairs that accurately map this additional information.
Overall, the use of QR code scans at trade fairs offers a modern and efficient solution for collecting and managing contact data, which both saves time and increases data quality
Capture fair leads by scanning your visitors' business cards.
Even if there is no access to the trade fair registration data, you can still use LeadSuccess as a lead capture system at your fair.
Scan your fair visitors’ business cards with the LeadSuccess APP. It’s very simple. The card is automatically cut out correctly. The integrated OCR (Optical Character Recognition) software recognizes words and assigns them to the correct fields. This works in the same way as scanning your invoices. The cameras on most smartphones or tablets on the market are good enough for high recognition quality.
The LeadSuccess APP supports different languages and automatically recognizes international business card formats, which is a particular advantage at international trade fairs. With the option of adding further information directly after scanning, you can record important information immediately and sort and analyze them more easily later.
Despite continuous improvement of the OCR software, recognition errors cannot be completely ruled out, especially with very artistically designed business cards or with a dark background color.
You can check the automatically recognized data yourself in the LeadSuccess APP and in the LeadSuccess Portal and correct it if necessary.
Or you can use our cost-effective optional post-processing service, which includes a manual check and correction of your recorded trade fair contacts.
Capture fair leads importing your own data from you own CRM system
Even if there is no access to the trade fair registration data, you can still use LeadSuccess as a lead capture system at your fair.
Scan your trade fair visitors’ business cards with the LeadSuccess APP. It’s very simple. The card is automatically cut out correctly. The integrated OCR (Optical Character Recognition) software recognizes words and assigns them to the correct fields. This works in the same way as scanning your invoices. The cameras on most smartphones or tablets on the market are good enough for high recognition quality.
The LeadSuccess APP supports different languages and automatically recognizes international business card formats, which is a particular advantage at international trade fairs. With the option of adding further information directly after scanning, you can record important information immediately and sort and analyze them more easily later.
Despite continuous improvement of the OCR software, recognition errors cannot be completely ruled out, especially with very artistically designed business cards or with a dark background color.
You can check the automatically recognized data yourself in the LeadSuccess APP and in the LeadSuccess Portal and correct it if necessary.
Or you can use our cost-effective optional post-processing service, which includes a manual check and correction of your recorded trade fair contacts.
Licensing models for fair success
The choice is yours – long-term solution or one-off event.
Trade fair package:
Order your LeadSuccess® – solution for one event.
Package price depends on the event.
Annual package
Use LeadSuccess® at all events in your fair year with unlimited mailings, questionnaires and reports.
Benefit from a discounted offer compared to the fair package.
Please contact us for detailed information on the right package for your events.
Our partners are fair professionals
Get in contact with us
+49(0)89 9545867-59
contact@convey.de
