Trade fair leads need to be followed up quickly and with focus. Let your trade fair lead app work for you and relax after the stressful trade fair.
Good trade fair lead apps offer a customizable mailing function. While you’ll need to prepare this in advance, some providers of these tools can set it up for you as a service, and it’s usually not expensive. You can even configure the mailing (or have them assist you) so that each visitor receives their individual attachments based on their product responses in the questionnaire. These mailings can be sent during the show, typically every evening, as a thank-you message to that day’s visitors. This procedure has now become almost standard practice. If you delay thanking your trade fair visitors, you risk losing potential customers or employees who expect a response on the same day.
To take advantage of these benefits of good digital lead capture systems, you need to invest time in preparation. But then everything runs automatically during and after the trade fair. And in the evening after a busy day at the trade fair, you will have time and peace to relax.
Trade fair reports can be a hassle, especially when you’re exhausted from the event and your superiors want a quick evaluation. This is where digital lead capture systems come in handy: they offer good, customizable reports that display exactly the data you and your superiors need to see.
In addition, good digital lead capture systems may even provide an analysis of your performance against the whole show, for example: 20% of your visitors were general managers, and at the whole show only 12% of all visitors held this position. What better evidence is there to prove that your stand has really attracted quality visitors.
Our recommendation: Take some time before the trade fair to prepare good follow-up and thank-you mailings during the trade fair and review the different types of reports that your trade fair lead app offers. Align these with your trade fair objectives so that you can deliver good reports at the touch of a button.
And then you can relax – you’ve earned it.
And the best for last: We offer free advice and support on how to set up targeted thank you emails in the LeadSuccess portal and find the right reports.
