LeadSuccess
Various ways to digitally record trade fair contacts
With LeadSuccess you can digitally record your fair leads in various ways.
Capture fair leads by scanning the QR code on your visitors' ticket or badge.
You get the best contact data for your trade fair visitors directly from the source, namely when you receive the data collected from the visitors themselves when they register and purchase tickets.
And this works quite simply at most trade fairs organized by these organizers:
Simply use the LeadSuccess APP to scan the QR code on the trade fair ticket or badge and immediately receive all the data that visitors entered when registering.
Scanning QR codes offers even more advantages: It saves time and resources, as business cards no longer need to be collected and recorded manually or reworked in the case of automatic recognition. In addition, the data collected is often more comprehensive and accurate, as it was entered directly by visitors during registration.
With some trade fair organizers, the QR code scan not only provides you with basic information such as address data and e-mail addresses, but also additional information about the visitors, such as company size, year group, position, industry, etc. This information can be used for more precise segmentation and more targeted marketing measures. LeadSuccess also offers advanced exports and dashboards at these trade fairs that accurately map this additional information.
Overall, the use of QR code scans at trade fairs offers a modern and efficient solution for recording and managing contact data, which both saves time and increases data quality.
Capture fair leads by scanning your visitors' business cards.
Even if your trade fair does not have access to the trade fair registration data, you can still use LeadSuccess as a lead capture system at your trade fair.
Scan your trade fair visitors’ business cards with the LeadSuccess APP. It’s very simple. The card is automatically cut out correctly. The integrated OCR (Optical Character Recognition) software recognizes words and assigns them to the correct fields. This works in the same way as scanning your invoices. The cameras of most smartphones or tablets on the market are good enough for high recognition quality.
The LeadSuccess APP supports different languages and automatically recognizes international business card formats, which is a particular advantage at international trade fairs. With the option of adding further information directly after scanning, you can record important information immediately and sort and analyze it more easily later.
Despite continuous improvement of the OCR software, recognition errors cannot be completely ruled out, especially with very artistically designed business cards or with a dark background color.
You can check the automatically recognized data yourself in the LeadSuccess APP and in the LeadSuccess Portal and correct it if necessary.
Or you can use our cost-effective optional post-processing service, which includes a manual check and correction of your recorded trade fair contacts.
Capture fair leads importing your own data from you own CRM system
Record trade fair contacts digitally and avoid duplicates. You can do this with the LeadSuccess APP by importing your existing data into the system in advance. By importing your existing customer data, you can ensure that existing contacts are not recorded twice, thus maintaining the high quality of your data.
Before you enter a new contact at the trade fair stand with the LeadSuccess APP, you can simply check whether this person is already saved in your system. The app offers an intelligent search function that allows you to search for existing contacts quickly and efficiently. When a contact is found, you select it and enter all relevant information about the trade fair visit, such as meeting notes or specific interests.
Only if the person does not exist in your database do you enter the personal data again – by scanning the QR code on the trade fair ticket or business card. This procedure ensures that you do not create any duplicate data records and that your inventory data remains consistent and up-to-date.
The pre-import of your master data into the LeadSuccess APP not only increases the efficiency of your trade fair work, but also simplifies the follow-up of trade fair contacts. All recorded information can be seamlessly transferred to your CRM system, making it much easier to track and maintain your customer relationships. This saves time and significantly reduces administrative work, allowing you to concentrate fully on building and maintaining valuable customer relationships.
Licensing models for your fair success
The choice is yours – long-term solution or one-off event.
Trade fair package:
– Order your LeadSuccess® – solution for a trade fair event.
Package price depends on the event.
Annual package
Use LeadSuccess® at all events in your trade fair year with unlimited mailings, surveys and reports.
Benefit from a discounted offer compared to the trade fair package.
Please contact us for detailed information on the right package for your events.
Our partners are trade fair professionals
Get in contact with us
+49(0)89 9545867-59
contact@convey.de
