My leads and GDPR – may I use the data I collected with a lead management tool?
Short answer: Yes, you may, and you should. Worried about GDPR? If you physically collect your visitors’ business cards, their consent is clear. But even more convenient is the data you receive when you scan the QR code on your visitors’ badges and tickets. Read here to learn how to safely use this data. First, […]
7 reasons why you always win at trade fairs with digital lead capture
With digital lead capture, you can make the most of your trade fair participation, even with small booths, few visitors, and limited budgets. 1. Good trade fair lead apps are NOT expensive! Take a look at your marketing package – many trade fairs include a trade fair app that you can use free of charge. […]
