With digital lead capture, you can make the most of your trade fair participation, even with small booths, few visitors, and limited budgets.

1. Good trade fair lead apps are NOT expensive!

Take a look at your marketing package – many trade fairs include a trade fair app that you can use free of charge. Even if it’s not free, the cost is low. Consider the value of just one valuable trade fair contact lost – business cards at trade fairs tend to disappear quickly.

2. Good trade fair lead apps set digital processes in motion

This saves time, even if only a few visitors come to your small booth. You also reduce the risk of losing valuable data. And how many contacts do you lose because you respond later than your competitors, who are probably already using such trade fair apps? What’s more – and this is perhaps the most important aspect for small companies in industries that are less tech-savvy – you demonstrate to your visitors that you have embraced the digital age, making you future-proof.

3. Good trade fair lead apps are NOT complicated to use

Millions of exhibitors have already successfully used these tools. You can install the trade show app from your mobile device’s app store, just like any other app, and then simply scan with your device. Of course, you can (and should!) do more with these apps, but for data collection, that’s all you need to do.

4. Good trade fair lead apps also help sales

They are not only used for trade fair marketing to provide data for analysis and planning. The questionnaire in these tools can be customized to reflect your sales organization, so visitors are automatically assigned to the appropriate sales representatives. All details about the visit, including pictures and voice recordings, are linked to the contact information. The tool handles all the tedious documentation work, and can even automatically perform initial follow-up actions, such as sending thank-you emails. This allows your sales team to focus on driving sales success.

5. Good trade fair lead apps are NOT risky

It’s similar to your money. Is it safer in your wallet or in your bank account? Yes, something could always happen — nothing is completely risk-free. But relying on a good digital lead tracking system is the least risky option you can take for your valuable visitor data. And good trade fair lead apps are GDPR-compliant.

6. Good trade fair lead apps can transfer the data to your CRM system

This is a simple interface, and it’s not even expensive. It works with any CRM system. Just talk to the provider of your trade fair lead app. It helps if the provider is also the manufacturer, as they can implement any interface you need.

7. Good trade fair lead apps do NOT disturb the conversation with your visitors

On the contrary, good lead tracking apps make the conversation easier by guiding you to ask the right questions and gather the relevant information from your visitors needed to successfully close sales, recruit, build partnerships, and more.

In conclusion, implementing digital lead capture at your trade fairs and presenting high-quality evaluations of your trade fair presence will impress your superiors and also enhance your CV.

And if that’s not enough of an incentive, the first time you use LeadSuccess at a trade fair, you’ll receive a gift from us.

For exhibitors at MESAGO: Two LeadSuccess APPs are set up for you free of charge! You have already received an e-mail about it.

Otherwise please contact us!

For exhibitors of NürnbergMesse: An APP is set up for you free of charge! You have already received an e-mail about it.

Otherwise please contact us!

For exhibitors at IN.STAND: An APP is set up for you free of charge! You have already received an e-mail about it.

Otherwise please contact us!