With digital lead capture, you get the most out of your trade fair participation, even for small stands with only a few visitors and small budgets…
1. Good trade fair lead apps are NOT expensive!
Take a look at your marketing package, many trade fairs include such a trade fair app that you can use free of charge. Even if it’s not free, the price is low. Think of the price of just one valuable trade fair contact lost – business cards at trade fairs have legs.
2. Good trade fair lead apps set digital processes in motion
This saves time, even if only a few visitors come to your small stand. You also reduce the risk of losing valuable data. And how many contacts do you lose because you respond later than your competitors, who are probably already using such trade fair apps? What’s more – and this is perhaps the most important thing for small companies in an industry that is far removed from technology – you show your visitors that you have arrived in the digital age and are therefore future-proof.
3. Good trade fair lead apps are NOT complicated to use
Millions of exhibitors have already worked successfully with these tools. You install the trade show app from your mobile device’s store like any other app and then simply scan with your own device. Of course, you can (and should!) do more with these apps, but to collect data, that’s all you need to do.
4. Good trade fair lead apps also help sales
They are not only there for trade fair marketing to provide data for analysis and planning. The questionnaire of such tools can reflect your sales organization so that visitors are automatically assigned to the right sales representatives. All details about the visit, including pictures and voice recordings, are assigned to the contact details. The tool does all the tedious documentation work, it can even automatically perform initial follow-up actions such as thank you mailings. Your sales team is free to concentrate on sales success.
5. Good trade fair lead apps are NOT risky
It’s similar to your money. Is it safer in your wallet or in your bank account? Yes, something can always happen, nothing is completely risk-free. But relying on a good digital lead tracking system is the least risk you can take with your valuable visitor data. And good trade fair lead apps are GDPR-compliant.
6. Good trade fair lead apps can transfer the data to your CRM system
This is a simple interface, and it’s not even expensive. And it works with any CRM system. Just talk to the provider of your trade fair lead app. It helps if this is also the manufacturer, they can implement any interface you need.
7. Good trade fair lead apps do NOT disturb the conversation with your visitors
On the contrary, good lead tracking apps make the conversation easier, guiding you to ask the important questions and get the relevant information from your visitors that is needed to successfully close sales, recruit, build partnerships, etc.
In conclusion: the introduction of digital lead capture at your trade fairs and the presentation of high-quality evaluations of your trade fair presence will impress your superiors and also look good on your CV.
And if that’s not enough of an incentive: The first time you use LeadSuccess at a trade fair, you will receive a gift from us.
