How I transfer my trade fair leads to my CRM system
Automatically transfer your valuable trade fair leads from the digital lead capture to your own CRM system. You need an interface for this. And yes, technicians are needed for that. But that’s not a problem, it’s a standard procedure, it just costs a bit of money. Good lead capture systems offer such interfaces to the […]
What hardware do you need for digital lead capture at your trade fair?
You would like to use a trade fair lead app at your trade fair. Which devices should you use to capture your leads? There are various types of scanners on the market. Some tools can be installed on your own smartphone or tablet. Which is best for you? As always, this depends on your own […]
Delegate follow-up work during and after the trade fair to a digital lead capture system
Trade fair leads need to be followed up quickly and with focus. Let your trade fair lead app work for you and relax after the stressful trade fair. Good trade fair lead apps offer a customizable mailing function. While you’ll need to prepare this in advance, some providers of these tools can set it up […]
How do I build a good questionnaire into the digital lead capture at my trade fairs?
Not only digital lead capture is important. You also need lead qualification for meaningful evaluations and for trade fair marketing. The questionnaire is the most important tool for quickly and digitally collecting evaluable information on your trade fair leads. But how do you build a questionnaire that enables good digital lead qualification? A good questionnaire […]
7 reasons why you should use the questionnaire to qualify your trade fair visitors
Digitally qualified trade fair leads are the best trade fair leads! They are worth their weight in gold and you shouldn’t give them away! And the questionnaire is free in good trade fair lead apps! 1. a good questionnaire is a guide for the conversations you have with your visitors. It reminds you of the […]
My leads and GDPR – may I use the data I collected with a lead management tool?
Short answer: Yes, you may, and you should. Worried about GDPR? If you physically collect your visitors’ business cards, their consent is clear. But even more convenient is the data you receive when you scan the QR code on your visitors’ badges and tickets. Read here to learn how to safely use this data. First, […]
7 reasons why you always win at trade fairs with digital lead capture
With digital lead capture, you get the most out of your trade fair participation, even for small stands with only a few visitors and small budgets… 1. Good trade fair lead apps are NOT expensive! Take a look at your marketing package, many trade fairs include such a trade fair app that you can use […]
